Forel’s presence in Africa started years ago and has now been further enhanced by the opening of its first branch to the continent. Forel Africa is located in Johannesburg (South Africa) with the intention to strengthen and increase Forel’s commitment to this strategic macro-region.
Afam Ike has been entrusted with the role of CEO, a South African employee of Forel who boasts more than thirty years of experience in the glass industry with a proven background and understanding of this area.
“The opening of the branch is the realisation of a project that started some years before and now allows us to consolidate the company’s commercial presence in Johannesburg” explains Ike “Forel Africa has rapidly become a new reference point for glass manufacturers wishing to take their business to the next level, through automated solutions”.
The local glass industry requires reliable machinery that can guarantee long term quality, output and performance, supported by a professional partner with effective local service. Forel recognises that understanding the needs of their customers in Africa is essential: as glass businesses become ready to move forward, Forel is ready to support the journey.